Company Brief
The Beginning
Seraya Makmur Indonesia was established in March 2020 with a vision to emerge as a trusted leader in the eCommerce industry. Operating initially from the Synergy Building & Warehouse in Kosambi, Tangerang, the company quickly gained recognition for its quality and reliability, establishing a robust foundation for future growth.
Product Line Expansion
Beginning with a primary focus on Personal Care and Home Care products, Seraya Makmur Indonesia expanded its product portfolio to include Food and Beverages. These high-quality and sustainable offerings have been well-received in both domestic and international markets, bolstering the company's reputation as an innovative and dependable provider.
Strategic partnerships have been instrumental in driving the company's success. Collaborations with leading industry players have significantly extended its market reach and enhanced its product offerings. These alliances have positioned Seraya Makmur Indonesia as one of the fastest-growing companies in its field.
Current Status
Beyond its eCommerce operations, Seraya Makmur Indonesia has established a thriving distribution division. With distribution centers in Penjaringan, North Jakarta, serving the Jakarta area, Kranji, Bekasi, catering to the Bekasi region, and a branch in Padang supporting West Sumatra, the company ensures comprehensive coverage.
Current Product Categories:
- Personal Care
- Home Care
- Basic Necessities (e.g., Cooking Oil)
- Snacks and Beverages
Future Development
The company is in the process of obtaining PBF (Pharmaceutical Wholesaler) permits to enable the distribution of pharmaceutical products and drugs, marking another significant step in its growth trajectory.
Seraya Makmur Indonesia remains committed to its mission of delivering quality products and services, driving innovation, and fostering strategic partnerships to achieve sustainable growth and success.
Commitment to the Future
Looking ahead, Seraya Makmur Indonesia is dedicated to expanding its presence across more regions in Indonesia, forging new collaborations with additional principals, and delivering the highest level of service to both its principals and customers. This commitment underscores the company's unwavering focus on growth, excellence, and creating value for all stakeholders.
PT SERAYA MAKMUR INDONESIA is a dynamic enabler and distribution powerhouse, dedicated to driving impactful marketing strategies and ensuring equal distribution opportunities for brand owners.
Vision & Missions
Driven by Our Vision:
Becoming the Leading Enabler and Distributor Empowering both local and international brands to optimize distribution and marketing through innovative digital and conventional channels.
Committed to Our Mission:
Scaling Businesses, Empowering Growth Helping our partners and clients expand their business reach and achieve greater success.
Milestones
March 2020
- Started with less than 10 people, the enabler ecommerce was born
- Modest operation to serve just one Principal at the beginning with one category product of Personal Care
2021
- Adding Home Care and Condiment products to enrich product availability
- B2B Online trading started serving customers around Jabodetabek
2022
- A total of 8 Principals are confident and thriving to partner with us
- Expanding warehouse to 6 major cities; Jakarta, Surabaya, Denpasar, Padang, Bogor and Bekasi
2023
- The spinning of a new distribution business allows better market penetration in the general market and the modern market.
2024
- Distribution is getting more established with 3 operation points in Jakarta, Bekasi, and Padang.
- Introducing a new product category in the Food segment, featuring cooking oil, snacks, and ready-to-drink (RTD) beverages.
2025
- Undergoing process for obtaining PBF license for distribution pharmaceutical products.
- Targeting to expand the market to new customers throughout Indonesia.